Tuesday, January 02, 2007

First post of 2007

Happy New Year!

I'm going to begin this year - with these 3 print that were sent to me by an ex-colleague, from O&M. The ads have been designed by the O&M Creative Team.
This subject is extremely close to my heart and so I wish to share these ads with you.

Ad 1
Ad 2:
Ad 3:


What more can I say - the ads are pretty clear on the message. And as usual, I saw the ads and felt my eyes moisten up.

16 Comments:

At 8:14 PM, Blogger Sanjay said...

Although I clicked on the pics I could not quite read the text. The pics are cute by themselves. Do they have something to do with adoption?

 
At 11:25 PM, Anonymous Coffee said...

Thats so beautiful STS!!!!! What a lovely message and the pics say it all!!!!!!!

Sanjay.... you will find a tab to click on the bottom right hand corner which enlarges the pic. :)

 
At 12:43 AM, Anonymous artnavy said...

Beautiful and touching

 
At 2:43 AM, Blogger That Armchair Philosopher said...

wow. i'd just reiterate my statement about how indian ads are definitely the tops.

ads in the US and to a lesser extent in the UK *suck*!

but good stuff nonetheless! so were you part of any famous ad campaigns?

 
At 3:28 AM, Anonymous artnavy said...

u have been tagged- take it up if u can

 
At 10:50 AM, Blogger Something to Say said...

Sanjay: The line says "Adopt. You will receive more than you can ever give".
Sums it up!

Coffee: yes, beautiful ad - I hope the ad makes people think about adoption.

artnavy: And so simple too!

 
At 10:55 AM, Blogger Something to Say said...

TAP: I wouldn't generalize like that. There are good ads here too - and in India too. Maybe its just a question of exposure. If you happen to see the Cannes show reel - you will realize that the best ads are those where the idea is simple and therefore cuts across the audience. Like this one.
I dont know if these ads can be called famous - but they did get a lot of exposure - Pond's Dreamflower Talc - the girl breaking off her marriage for dowry. And the Pond's Magic - Kahan se aayi ho tum ajnabi haseena - Nandana Sen version.....amongst others. have you seen these?

 
At 10:58 AM, Blogger Fuzzylogic said...

The images really are so beautiful and the message jumps to you even without having to read the caption.The creative team really has done an excellent job.Loved it!It is a subject so close to the heart and this ad does do justice to the cause.

 
At 11:49 AM, Anonymous Anonymous said...

First time at your blog I think. Interesting. Nice pictures. Wonder how effective even the best ads are though...I feel as if people who do adopt are people who are already ready for it...may be the ones on the wall do get influenced by such ads.
Some problem with signing in - this is from wondernoon.blogspot.com

 
At 7:04 PM, Blogger @ said...

lovely ads! thanks for sharing..I have a tremondous amount of respect for people who adopt..

 
At 9:33 PM, Blogger Alan said...

Very cool ads. Quite creative.

 
At 1:32 AM, Blogger itchingtowrite said...

very touching. and beautifully depicted

 
At 9:41 AM, Blogger Something to Say said...

fuzzy: I'm sure the creative team will love these compliments :)

Anon @ wondernoon: My guess is that ads such as these set people thinking about the idea of adopting. While the decision to adopt is huge - ads such as these at least set you down the right path. Pretty much like anti-smoking ads dont make smokers stop smoking - but it creates an environment to reach that decision faster.

@: sharing these ads was entirely my pleasure :)

alan: I'm sure the CD will love to hear this.

itchy: will defi pass on your appreciation to the creative team

 
At 3:09 PM, Blogger That Armchair Philosopher said...

@STS - ah yes, i've seen both! :)

Hmm, as for ads in the US - perhaps I did generalize. But not unfairly. You see, the Cannes reel probably has the best of the lot which is produced by the Ad conglomerates. What you get to see (mostly) on TV however are pitiable. That said, I think its also important to note that unlike India where most TV ads on major channels are made for a national audience, ads here tend to be region specific. You don't, for instance, see Connecticut ads in California.

The huge number of TV channels which exist (and the lack of a definite National channel with the exception of C-Span) probably are the reasons for why we see the worst ones - which often are low budget, non creative types.

But surely my new "talents" are not "boring"? (I'm getting insecure in my old age, me thinks ;)

 
At 11:38 PM, Blogger Usha said...

Loved it and it is so true. same with animals too!

 
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